MAD in name and in nature
Discover the story behind MAD Design, a multi-brand leader in contemporary living. Explore our commitment to sustainable innovation, our global footprint, and the passionate team powering brands like EcoSmart Fire, Blinde Design, Heatscope, and e‑NRG—united by a mission to elevate how people experience design, warmth, and space.
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MAD Design Group
Explore the visionary parent company behind EcoSmart Fire. MAD Design Group is a global leader in premium lifestyle products, driven by innovation and a passion for exceptional design.
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Why EcoSmart?
Discover the innovative spirit and eco-friendly philosophy behind EcoSmart Fire. Learn how our commitment to sustainable design and cutting-edge technology is revolutionizing the fireplace industry.
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Why Blinde Design?
Timeless, authentic, adaptable, transeasonal – Blinde is a versatile concrete furniture range that combines slick silhouettes with lightweight custom construction.
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Why HEATSCOPE® Heaters?
Radiant warmth, refined design. HEATSCOPE® heaters deliver fast, quiet, energy‑efficient outdoor comfort with precise control and enduring, weather‑ready performance.
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Why e-NRG Bioethanol?
e-NRG was born out of the necessity of delivering a fuel which was specifically packaged and labelled to be 'fit for purpose' and safe for use in liquid ethanol fireplaces.